Welcome To Uptown Showroom!

My name is Dan Alexander and I live in beautiful British Columbia, Canada. Car detailing has been a passion of mine for as long as I can remember.
I was born in Eastern Europe in the early 80’s. For most families during that time, owning a car was a pipe dream. Due to bans on foreign imports, we had to rely on the government-owned factories to produce our cars. In the unlikely event you could afford a new vehicle, it could take up to 7 years to receive it. This led to a rapid expansion of the used car and parts market. Anyone who had the skill to fix and maintain vehicles did. It was a great way to make some money on the side.
My grandfather ran a makeshift automotive shop out of a 1 bedroom apartment. At the age of 5, I was too young and naive to process much of what was going on. But I loved the smell and feel of new car parts. I used to make pillow forts and use old steering wheels to pretend I was driving. I would fetch my grandfather’s tools, turn on blinkers, push the brake pedals. He told me I was helping and I believed him. I took those duties seriously. Although looking back on it now, I was definitely in the way. A lot. It wasn’t long before I found my strength. A task I could be proud of and be safely out of my grandfather’s way. Cleaning stuff!
I’ve spent a lot of time over the years detailing cars. From beat-up rust buckets to high-end luxury vehicles, I love them all. There is a technique or product out there meant to get any job done. Including yours.
I am obsessed with having a showroom worthy detail on my vehicles. This has little to do with impressing others or showing off. I’m still that 5-year-old whose only dream was to own a vehicle one day.
Old Romanian City Street at golden hour.
I plan and edit the content found on this website myself, as chief editor. The techniques, tips, and tricks I offer as advice. They are methods that have worked for me and I hope will be useful to you and your projects.
As much as possible, I try to use the products I recommend on my own vehicles. I clean a lot and this is not hard to do. I’m curious by nature and trying new products is fun and exciting for me. In the case of bigger and more expensive items such as vacuum cleaners, I gather my facts in various ways. I’ve purchased and returned items for product comparisons. I speak to store employees. I gather as many reviews, good and bad, from certified purchases. I speak to professional detailers. In general, I try to listen and learn as much as I can. In the end, my goal is to document and pass this information on to you.

I Want You To Feel Proud And Confident About Your Vehicle!

Cobblestone Alley In Europe

Thank you for taking the time to check out the site. I hope you take away some knowledge and that it will help you accomplish the vision you have for your vehicle. Don’t hesitate to share your feedback or get in touch with me here.

Dan Alexander

Founder and Editor at Uptown Showroom